NewJeans

NewJeans is a girl group under ADOR, a sub-label of HYBE, who debuted on July 22, 2022 by uploading the single "Attention" to YouTube without any prior announcement or showcase — a radically unconventional entry into K-pop. The group's name references denim as a timeless fashion item, while also playing on "new genes," symbolizing a new generation of pop music. Creative director Min Hee-jin, the former visual mastermind behind SM Entertainment's iconic acts, served as ADOR's founding CEO and shaped every aspect of NewJeans' aesthetic, from the Y2K-inflected music to their effortlessly cool image. Their debut EP New Jeans sold over one million copies — the best-selling debut album ever by a K-pop female act.

NewJeans debuted as a five-member group and currently operates as a four-member act. 🎤 Minji (Kim Minji / May 7, 2004 · Chuncheon, Gangwon, South Korea) The group's performance leader. Known for her standout dance skills and charismatic stage presence. 🎤 Hanni (Hanni Pham / Oct 6, 2004 · Melbourne, Australia) Vietnamese-Australian. Speaks Vietnamese, English, and Korean. Her infectious personality and global appeal have made her a fan favorite worldwide. 🎤 Haerin (Kang Haerin / May 15, 2006 · Seoul, South Korea) Nicknamed "Kitty Kang" for her cat-like eyes and mysterious aura. Her distinctive look and individuality set her apart. 🎤 Hyein (Lee Hyein / Apr 21, 2008 · Incheon, South Korea) The maknae (youngest). Was 14 years old at debut, impressing fans with her maturity and striking visuals. 🎤 Danielle (Danielle Marsh · Australia) — Former Member A founding member who contributed to NewJeans' early rise.

NewJeans was born out of ADOR, a new sub-label established by HYBE in 2021. At its helm was Min Hee-jin — widely credited as one of the most influential creative directors in K-pop history, having shaped the visual identities of Girls' Generation, f(x), EXO, and SHINee during her years at SM Entertainment. After joining HYBE as Chief Brand Officer in 2019, she was given full creative control to build a group from scratch under ADOR. On July 22, 2022, NewJeans debuted without a traditional press showcase or pre-release hype campaign — the group simply posted "Attention" on YouTube. This stripped-back approach, paired with a Y2K-meets-90s-R&B aesthetic, was entirely unlike anything else in K-pop at the time. Their debut EP New Jeans (August 1, 2022), containing "Attention," "Hype Boy," "Cookie," and "Hurt," sold over 1 million copies — the all-time record for best-selling debut album by a K-pop female act. "Hype Boy" then spent 42 weeks on the Billboard Global 200, the longest run ever for a K-pop female act's song.

🎵 New Jeans (2022.08.01) — Debut EP Tracks: Attention · Hype Boy · Cookie · Hurt Sales: 1M+ copies (K-pop female group debut album record) 🎵 OMG (2023.01.02) — Single Album Tracks: Ditto · OMG Achievements: "Ditto" at #1 on Circle Digital Chart for 13 straight weeks · Billboard Hot 100 #82 · 655-hour perfect all-kill record 🎵 Get Up (2023.07.21) — EP Tracks: Super Shy · ETA · Cool with You · New Jeans · ASAP Achievements: Billboard 200 #1 (second K-pop female group ever, after BLACKPINK) · 1.65M copies first week · First K-pop female act to place three songs simultaneously on the Hot 100

🏆 2022 MAMA Awards — Best New Artist 🏆 2022 Melon Music Awards — Best New Artist 🏆 2022 Golden Disc Awards — New Artist Award 🏆 2022 Seoul Music Awards — New Artist Award 🏆 2023 MAMA Awards — Song of the Year (Ditto) · Artist of the Year (first girl group in 12 years) 🏆 2023 Melon Music Awards — Song of the Year (Ditto) · Artist of the Year 🏆 2023 Golden Disc Awards — Song of the Year (Ditto) 🏆 2023 Asia Artist Awards — Song of the Year (Ditto) 🏆 2024 Billboard Women in Music — Group of the Year "Hype Boy" spent 42 weeks on Billboard Global 200 (K-pop female act record) · Fastest K-pop act to reach 1B Spotify streams (Guinness World Record) · IFPI 8th best-selling artist worldwide (2023) · First foreign artist to win Japan Record Awards' Excellent Work Award ("Ditto")

Fandom Name: Bunnies / Korean: 토끼 (Tokki) The official fandom name is Bunnies, reflecting the cute and lovable image shared between NewJeans and their fans — like rabbits, approachable, warm, and full of life. In Korean, fans are also affectionately called "Tokki" (토끼), meaning rabbit. Official Lightstick: Carrot Stick — a carrot-shaped lightstick that pairs perfectly with the Bunnies fandom name.